Institute of High Performance Computing

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People: Vibrant & Dynamic Culture

People

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Social & Cognitive Computing (SCC)

Dr. YANG Yinping

Dr. YANG Yinping


Research Interests:

  • Intelligent systems and e-commerce technologies
  • Negotiation, decision-making and public communication
  • Social technologies and behaviors
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  • Intelligent systems and e-commerce technologies
  • Negotiation, decision-making and public communication
  • Social technologies and behaviors
  • Qualifications:

    • †Ph.D., Information Systems, School of Computing, National University of Singapore, 2008 (E-Negotiation Systems: A Theoretical Framework and Empirical Investigation)
    • B.Comp. (Honors), School of Computing, National University of Singapore, 2003

    Published Journals/ Articles:

    Journals

      • Kauffman, R., Ma, D., Shang, R., Huang, J., and Yang, Y. (In press). “On the financification of cloud computing: An agenda for pricing and service delivery mechanism design research”, International Journal of Cloud Computing. Forthcoming.
      • Xu, Y., Yang, Y., Cheng, Z., and Lim, J. (2014). “Retaining and attracting users in social networking services: An empirical investigation of cyber migration”, Journal of Strategic Information Systems. 23(3), pp. 239-253. doi: 10.1016/j.jsis.2014.03.002
      • Yang, Y., Falcao, H., Delicado, N., Ortony, A. (2014). “Reducing mistrust in agent-human negotiations”. IEEE Intelligent Systems. Special Issue on Social Intelligence and Technology. 29(2). pp. 36–43. doi: 10.1109/mis.2013.106
      • Yang, Y. and Lai, H. (2013). “Guest editor"s introduction: Auctions and negotiation in electronic procurement”. Electronic Commerce Research and Applications, 12(3), June-May. Editorial. doi: 10.1016/j.elerap.2013.03.002.
      • Yang, Y., Singhal, S., and Xu, Y. (2013). “Alternate strategies for a Win-Win seeking agent in agent-human negotiations”, Journal of Management Information Systems. Winter 2012–13, 29(3), pp. 223–255. doi: 10.2753/mis0742-1222290307.†
      • Lim, J. and Yang, Y.P. (2008). "Exploring Computer-Based Multilingual Negotiation Support for English-Chinese Dyads: Can We Negotiate in Our Native Languages?" Behaviour & Information Technology. 27(2), March - April, pp. 139-151. doi: 10.1080/01449290601111135
      • Lim, J. and Yang, Y.P. (2007). "Enhancing Negotiators’ Performance with Computer Support for Pre-Negotiation Preparation and Negotiation: An Experimental Investigation in an East Asian Context", Journal of Global Information Management. 15(1), January-March 2007, pp. 18-42. doi: 10.4018/jgim.2007010102
      • Lim, J., Yang, Y.P., and Zhong, Y. (2007). "Computer-Supported Collaborative Work and Learning: A Meta-Analytic Examination of Key Moderators in Experimental GSS Research". International Journal of Web-based Learning and Teaching Technologies. 2(4), pp. 40-70. doi: 10.4018/jwltt.2007100104

    Conferences

      • Yang, Y., Quek, B.K., Wang, Z.X., Goh, R., Saerbeck, M., Farber, I., Yin, X., Simons, J. Lu, S., Sakamoto, K., Feller, S. Xin, X., Wan, K.S., and Tong, J.C. (2014). “Harnessing social media for business values: A collaborative social analytics R&D platform”, 24th Workshop on Information Technologies and Systems (WITS2014), Auckland, New Zealand, 17-19 December, 2014. Accepted. Prototype paper.
      • Zhang, E., Yang, Y., Shang, R., Simons, J., Quek, B., Yin, X., See, W., Oh, O., Nandar, K., Ling, V., Chan, P., Wang, Z., Goh, R., James, L., and Tey J. (2014). “Leveraging social media for disease surveillance and public snsing: The Case of the 2013 Avian Influenza A(H7N9) Outbreak in China”,9th Singapore Public Health and Occupational Medicine Conference, 28-29 August 2014, Sheraton Towers, Singapore. (Best Oral Presentation Award)
      • Huang, J., Yang, Y., Shang, D., and Kauffman, J. (2013) “An empirical study of a hybrid pricing mechanism for brokered cloud services”, 23rd Workshop on Information Technology and Systems (WITS 2013), December 14-15, Milan, Italy.
      • Shang, D. Huang, J., Yang, Y., and Kauffman, R.J. (2013). “Analyzing the impact of service brokerage in Cloud Computing market”. Pacific Asia Conference on Information Systems (PACIS 2013), Jeju Island, Korea, June 18-22, 2013.
      • Yang, Y., Shang, D., and Huang, J. (2012). “Fixed, Spot or Flexi Pricing: An Integrated Prototype for Alternate Cloud Computing Pricing Mechanisms”, 22nd Annual Workshop on Information Technologies and Systems (WITS 2012), Orlando, Florida, December 14-15, 2012. Prototype paper. (PDF)
      • Shang, D., Yang, Y., and Huang, J. and Kauffman, R.J. (2012). “Exploring Spot Users’ Willingness to Pay for SLA-based Service Provision in Cloud Computing”, 11th Workshop on e-Business (Web 2012), Orlando, Florida, December 15, 2012.
      • Yang, Y. (2012). “A Review of Strategy Design and Evaluation of Software Negotiation Agents”, 14th International Conference on Electronic Commerce (ICEC2012), Singapore, 7-8 August, 2012. (PDF via ACM Digital Library)
      • Shang, D. and Yang, Y. (2012). “Will Negotiation Agents Become the Next Market Mechanism for C2C and B2B Online Marketplaces?”. 12th International Meeting on Group Decision and Negotiation (GDN2012), Recife, Brazil, 20-24 May, 2012. Position paper. (PDF)
      • Yang, Y., Falc„o, H., Delicado, N., Ortony, A., (2012). “Effects of Communicating Issue Priority for Preference Tradeoffs in Agent-Human Negotiations”. 12th International Meeting on Group Decision and Negotiation (GDN2012), Recife, Brazil, 20-24 May, 2012. (PDF)
      • Yang, Y., Huang, J., Ma, D., and Hung, T. (2011). “SmarterCloud: A Website Prototype with Alternate Dynamic Pricing Schemes for Cloud Service”, prototype paper, 21st Annual Workshop on Information Technologies and Systems (WITS’11), Shanghai, China, 3-4 December, 2011. Prototype paper. (PDF)
      • Noh, H., Ozonat, K., and Singhal, S., and Yang, Y. (2011). “A Multi-Choice Offer Strategy for Bilateral Multi-Issue Negotiations Using Modified DWM Learning”, 13th International Conference on Electronic Commerce 2011 (ICEC2011), Liverpool, UK, August 2-5, 2011. (PDF)
      • Singhal, S., Yang, Y., Santosa, R., Yan, S. (2010). "Enabling Negotiation for E-Commerce", HP TechCon 2010, Phoenix, Arizona, United States, May 9-12, 2010.(10% acceptance rate)
      • Yang, Y., Singhal, S., and Xu, Y. (2009). “Offer with Choices and Accept with Delay: A Win-Win Strategy Model for Agent-Based Automated Negotiation”, In Proceedings of the 30th International Conference in Information Systems (ICIS2009), Phoenix, Arizona, United States, December 15-18, 2009. (PDF via AIS e-Library)
      • Yang, Y., Singhal, S., Santosa, R., Yan, S., Foo, Y.S. (2009). "Negotiation as a Service: An Agent-Based Negotiation Engine for Online Business“, In Proceedings of the 19th Annual Workshop on Information Technology and Systems (WITS2009), Phoenix, United States, December 14-15, 2009, p. 224. Prototype paper. (Best Prototype Award) (PDF) (Slides)
      • Yang, Y., See, Y.H.M., Ortony, A. (2009). “The Role of Strategic Framing in Agent-to-Human Negotiation: A Conceptual Perspective”, 6th International Workshop on Argumentation in Multi-Agent Systems (ArgMAS), the 8th International Conference on Autonomous Agents and Multiagent Systems (AAMAS2009), Budapest, Hungary, May 10-15, 2009. Position paper. †(PDF)
      • Cheng, Z., Yang, Y., and Lim, J. (2009). “Cyber Migration: An Empirical Investigation on Factors that Affect Users’ Switch Intention in Social Networking Sites”, In Proceedings of the 42nd Hawaii International Conferences on System Sciences(HICSS2009) - Track 7, IEEE Computer Society, Big Island, Hawaii, United States, January 5-8, 2009, pp. 1-11. (Best Paper Award) (PDF via IEEE Digital Library)
      • Yang, Y., and Singhal, S. (2009). “Designing an Intelligent Agent that Negotiates Tactfully with Human Counterparts: A Conceptual Analysis and Modeling Framework”, In Proceedings of the 42nd Hawaii International Conferences on System Sciences (HICSS2009) - Track 1, IEEE Computer Society, Big Island, Hawaii, United States, January 5-8, 2009, pp. 1-10. (PDF via IEEE Digital Library)
      • Yang, Y., Lim, J., Zhong, Y., Guo, X, and Li, X. (2007). "Who is Taking Over Control? A Psychological Perspective in Examining Effects of Agent-based Negotiation Support Technologies". Presented at the 7th International Conference of Human-Computer Interaction 2007 (HCII2007), Beijing, China, July 22-27, 2007. In D. Harris (Ed.): Engineering Psychology and Cognitive Ergonomics, HCII2007, LNAI 4562, Springer-Verlag Berlin Heidelberg, pp. 222-231. (PDF via LNCS Digital Library)
      • Yang, Y., Zhong, Y., and Lim, J. (2007). "Attitudes toward Accepting Negotiation Support Functions in e-Marketplace Websites: An Exploratory Field Study in China", Group Decision and Negotiation (GDN2007), Montreal, Canada, May 14-17, 2007. (Best Student Paper Award Nominee)
      • Yang, Y.P., Lim, J., and Chen, Y. (2006). "Alternate Designs on Agent-Based e-Negotiation Systems: Concepts and Implementation", 16th Annual Workshop on Information Technology and Systems (WITS2006), Milwaukee, Wisconsin, United States, December 9-10, 2006. (Best Paper Award) (PDF)
      • Lim, J. and Yang, Y.P. (2006). "The Mediator Role of Negotiation Support Systems: Concepts, Design and Empirical Investigations", IFIP Technical Committee 8 International Conference on Creativity and Innovation in Decision Making and Decision Support (CIDMDS2006), London, United Kingdom, June 28 -July 1, 2006.
      • Yang, Y., and Lim, J. (2005). "Impact of Degree of NSS and Cultural Diversity on Dyadic Negotiation Process and Outcome", position paper, Group Decision and Negotiation (GDN2005). Vienna, Austria, July 10-13, 2005. Position paper.†
      • Yang, Y., Zhong, Y., Guo, X. J., and Lim, J. (2005). "An Empirical Study on Negotiators’ Perceived Control and System Anxiety towards Agent-based Negotiation Support Tool", Group Decision and Negotiation (GDN2005). Vienna, Austria, July 10-13, 2005.
      • Lim, J. and Yang, Y.P. (2005). "Exploring Multilingual Negotiation Support for English-Chinese Dyads: An Experimental Study", In Proceedings of the 38th Annual Hawaii International Conference on System Sciences (HICSS38) - Track 1, Computer Society, Hawaii, United States, January 3-6, 2005, pp.37a. (PDF via IEEE Digital Library)
      • Lim, J. and Yang, Y.P. (2004). "Videoconferencing NSS and Conflict Level: An Experimental Study", In Proceedings of IFIP Technical Committee 8 International Conference on Decision Support Systems (DSS2004), Prato, Tuscany, Italy, July 1-3, 2004. (PDF via CiteSeerX)

    Book Chapter(s)

      • †Kauffman R.J., Bichler, B., Lau, H.C., Yang, Y., Yang, C. (Eds.). (2012). Proceedings of the Fourteenth International Conference on Electronic Commerce, ICEC "12, Singapore, 7-8 August, 2012. New York: ACM Press. ISBN 978-1-4503-1197-7.
      • Yang, Y., See, Y.H.M., Ortony, A., J. Tan. (2010). “Subjective Effectiveness in Agent-to-Human Negotiation: A Frame x Personality Account", In In P. McBurney, S. Parsons, I. Rahwan, N. Maudet (Eds.): Argumentation in Multi-Agent Systems:?Sixth International Workshop, LNCS 6057, Berlin: Springer-Verlag, pp. 134-149. doi: 10.1007/978-3-642-12805-9_8
      • Lim, J., Yang, Y.P., and Zhong, Y. (2008). "Group Support Systems as Collaborative Learning Technologies: A Meta Analysis", In N. Karacapilidis (Ed.), Solutions and Innovations in Web-Based Technologies for Augmented Learning: Improved Platforms, Tools, and Applications, IGI Global, Chapter VI, pp. 79-107. doi: 10.4018/978-1-60566-238-1.ch006
      • Li, H. X., Lim, J., Raman, K. S., and Yang, Y.P. (2007). "Critical Success Factors for IS Implementation in China: Multiple-Case Study from a Multiple-Stage Perspective", In Wai Law (Ed.): Information Resources Management - Global Challenges. Idea Group Publishing, Chapter 4, pp. 76-106. doi: 10.4018/978-1-59904-102-5.ch004

    Patent(s)

      • †Singhal,S. and Yang, Y. “System and Method for Negotiating a Sale”,US patent filed on 29 December, 2009; Application number 20110161236. Publication date: 30 June, 2011.

    Research Awards and Others

      Honors and Awards†

      • Best Computing Science Paper Award (FY12), “Alternate Strategies for a Win-Win Seeking Agent in Agent-Human Negotiations”, Institute of High Performance Computing, Singapore, May 2013
      • Best Prototype Award, "Negotiation as a Service: An Agent-Based Negotiation Engine for Online Business", 19th Annual Workshop on Information Technology and Systems (WITS), Phoenix, Arizona, United States, December 2009
      • Best Paper Award, "Cyber Migration: An Empirical Investigation on Factors that Affect Users’ Switch Intention in Social Networking Sites?", 42nd Hawaii International Conferences on System Sciences (HICSS), Big Island, Hawaii, United States, January 2009
      • Dean’s Graduate Award for Meritorious Performance in the AY 2006/2007, March 2007
      • Best Paper Award, "Alternate Designs on Agent-Based e-Negotiation Systems: Concepts and Implementation", 16th Annual Workshop on Information Technology and Systems (WITS), Milwaukee, Wisconcin, United States, December 2006
      • Dean’s Graduate Award for Meritorious Performance in the AY 2003/2004, August 2004
      Professional Services:
      Journal Editorial Services†
      • Associate Editor, Electronic Commerce Research and Applications (Special Issue Guest Co-Editor on “Negotiation and e-Commerce”, May-June, 2013)
      Reviewer, Journal of Management Information Systems
      • Ad-hoc Reviewer, Ad-hoc Reviewer, Information Systems Research; Management Information Systems Quarterly; Information and Management; Cloud of Clouds Special Issue, IEEE Transactions on Computers; Cloud Computing Special Issue, IEEE Transactions on Parallel and Distributed Systems; Decision Support Systems; Group Decision and Negotiation
      Conference Organizing Committees
      • Co-Chair, A*STAR Day for the 2013 Workshop on Analytics for Business, Consumer and Social Insights (BCSI †2013 @ A*STAR), Singapore, August 5, 2013
      • Co-Chair, Local Arrangement, The 2012 Workshop on Analytics for Business, Consumer and Social Insights (BCSI 2012). (Chair: BCSI 2012 @ A*STAR View Programme Highlights and Photo Gallery)
      • Program Co-Chair (Invited Research Tracks), 14th International Conference on Electronic Commerce (ICEC2012). †(View ICEC 2012 Official Site and Photo Gallery)
      • Program Coordinator, Symposium on Psychological and Computational Issues in Modeling Persuasion & Negotiation, A*STAR SERC Computational Cognition for Social Systems Programme, June 9-10, 2009. †(View Programme)
      Conference Program Committees
      • International Conference on Social Intelligence and Technology 2013 (SOCIETY2013); International Meeting on Group Decision and Negotiation (GDN2012, 2013, 2015) ; Annual Workshop on Information Technologies and Systems (WITS2011, 2012, 2013); 5th International Conference on Information Systems, Technology and Management (ICISTM-2011)
      • Invited Track Co-Chair, Electronic Negotiations, 14th International Conference on Electronic Commerce (ICEC2012)
      Selected Presentations:
      • †"Reducing Disagreements, Inefficiency and Mistrust in Agent-Human E-Business Negotiations: A Socio-technical Approach", Seminar Series at Behavioral Science Institute, SMU, Singapore, November 11, 2014. Forthcoming.
      • “Strategic Social Systems: Technological Innovation and Applications”, A*STAR Scientific Conference: Discovery and Impact – Making a Difference for Society, October 21-22, 2013, Orchid Country Club, Singapore. Poster demonstration.
      • “A Win-Win Seeking Agent in Agent-Human Negotiations”, Invited seminar at Future Urban Mobility, Singapore-MIT Alliance for Research and Technology Centre (SMART), Singapore, October 1, 2013.†
      • “Human and Computer Agents in Negotiation: Cross-disciplinary Perspectives, Research Issues and Future Prospects”, Chair of invited panel on the 2013 Meeting on Group Decision and Negotiation, Stockholm, Sweden, June 17-21, 2013.
      • “Experimental Design for Big Data Analytics: Learning from the Skillsets from Behavioral Researchers”, Invited Talk, The 2012 Summer Institute Workshop on Analytics for Business, Consumer and Social Insights (BCSI 2012), Singapore, August, 2012. (Slides)
      • "Conducting High Impact Research for Business, Consumer and Social Insights”, Invited Panel Discussion, Karl Lang (Moderator), Ting Li, Angsana Techatassanasoon, and Yinping Yang (Panelists), 14th International Conference on Electronic Commerce (ICEC2012), Singapore, August, 2012.
      • "Experiments on Human Agent Negotiation Strategies: An Introduction to E-Negotiations Research at IHPC”, Research Sharing at The 2012 Summer Institute Workshop on Analytics for Business, Consumer and Social Insights (BCSI 2012) @ A*STAR Day, Singapore, August, 2012. (Slides)
      • “Agent-Human Negotiations in E-Commerce”, Invited Research Seminar, Living Analytics Research Centre (LARC), Singapore Management University, June, 2012.
      • “Can Intelligent Agents Proficiently Negotiate with Humans? Design Architecture, System Prototype and Empirical Findings", Invited Talk, Department of Computer Science & Engineering, Shanghai Jiaotong University, Shanghai, China, December 2011.
      • “Is Software Agent Capable of Business Negotiation with Human? Theories and Empirical Findings of Human-Agent Negotiations in E-Commerce", Invited Talk, School of Management, Fudan University, Shanghai, China, December 2011.
      • “What It Takes to Negotiate Virtually: An Agent-Based Negotiation Service for Online Business”, Special Invited Demo at the Official Opening Ceremony, Hewlett-Packard Labs Singapore, Fusionopolis, Singapore, February 2010. (Video Demo; Featured in Straits Times, Business Times, ChannelNewsAisa)
      • “Strategic Online Business Negotiation with Intelligent Agents: Theories, Prototype, and Two Recent Experimental Studies”, Invited talk, Hewlett-Packard Laboratories, Palo Alto, California, United States, December 2009.
      • “The Art and Science of Strategic Negotiation with Intelligent Agents”, Cognitive Science Seminar series, Temasek Laboratories, National University of Singapore, Singapore, August 2009.
      • “Electronic Negotiations: Concepts, Technologies, and Empirical Investigation”, Invited talk, Hewlett-Packard Laboratories, Palo Alto, California, United States, March 2008.†
      Professional Memberships
      • Member of the AIS, IEEE and the INFORMS GDN Section

    This page is last updated at: 31-OCT-2014